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  2. How do we do it? CR - Corporate reputation

How do we do it?

What?

Quantitative assessment of the main components of corporate reputation - knowledge, awareness, preference, trust, willingness to recommend the company, as well as the organisation's image and communication activities.

How?

Survey of the company's clients using a structured, standardised questionnaire. The method assumes a sample of at least 50 respondents. Up to three competing companies can be included in the testing.

Who?

Users of the product or service, people who make decisions about using the service or product, marketing and PR managers.

Two options are possible:

1. B2B Research panel - then the product should be popular enough for at least 20% of SMEs to have used it and be able to give their feedback.
2. Client's own base. We prepare the link, you send it to your clients and get the finished report.

Contact Information

Office Address: B2B Research
Rue de Montbrillant 26, 1201, Geneve, Suisse