How do we do it?

What?

Testing makes it possible to assess the attractiveness of a product idea or concept at an early stage of development, to conduct diagnostics of the concept in order to develop recommendations for its improvement (both in terms of product functional properties and communication).

How?

Survey of the company's clients using a structured, standardised questionnaire. The method assumes a sample of at least 50 respondents.

Testing can include either a textual description of the product, the "idea", or a full "concept" - product description, image, estimated cost.

Who?

Users of a product or service, people who make decisions about using the service or product. Two options are possible:

1. B2B Research panel - then the product should be popular enough for at least 20% of SMEs to have used it and be able to give their feedback.
2. Client's own base. We prepare the link, you send it to your clients and get the finished report.

Contact Information

Office Address: B2B Research
Rue de Montbrillant 26, 1201, Geneve, Suisse

Email: [email protected]