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Methodology
The evaluation methodology includes three main elements:
1. Measuring the attractiveness of the offer
Consumers are asked to rate on a scale of 1 to 5 such characteristics of the offer as:
Consumers are asked to rate on a scale of 1 to 5 such characteristics of the offer as:
- Attractiveness of the offer
- Compliance with the company's requirements
- Compliance with the company's requirements
- Compliance of the price with its characteristics and properties
2. Assessing the quality of communication
Consumers are asked to rate on a scale of 1 to 5 the quality of communication, product description:
- Sufficiency of information
- Interest aroused by the description
- Plausibility of the description and the credibility it evokes
Additional diagnostics with open-ended questions can also determine what information about the offer is missing and what else it would make sense to tell (to improve the attractiveness of the offer).
3. Diagnosis
To form recommendations for improving the product idea, research participants are asked open-ended diagnostic questions about what they like and dislike about the concept and its description.
The answers to this question allow companies to identify possible areas of improvement for the product and communication about it.
Contact Information
Office Address: B2B Research
Rue de Montbrillant 26, 1201, Geneve, Suisse
Email: [email protected]