Methodology

The methodology for assessing the name includes three main elements:

1. Measurement of Functional Properties of the Name

Consumers are asked to rate on a scale from 1 to 5 the following characteristics of the offer:

2. Attractiveness Assessment

Consumers are asked to rate the overall attractiveness of the name on a scale from 1 to 5. Additional diagnostics with open-ended questions also allow for the identification of reasons for preference or aversion to specific name options.

3. Communication Value Assessment

The suitability of the name to the category and brand is evaluated. Optionally (upon additional request), specific, usually emotional characteristics of the name are assessed.

Contact Information

Office Address: B2B Research
Rue de Montbrillant 26, 1201, Geneve, Suisse

Email: [email protected]