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Questionnaire, AIDA
Questionnaire
What brand was advertised in the video you just watched?
Which of these statements best fits the video you watched?
What was the main idea of this advertisement?
In your opinion, how does this advertisement differ from those you have seen before?
Please tell me how understandable this advertisement is to you?
Please tell me how interested this advertisement has aroused in you?
How much do you like or dislike this advertisement overall?
What did you particularly like about this advertisement?
What did you dislike about this advertisement?
How relevant and suitable for your company's needs is what the advertisement is talking about?
How much trust does this video evoke?
How likely are you to want to learn more about this offer, to get additional information about it?
Based on what you saw, please tell me how likely you are to use this product in your company?
Would you tell your friends about this video if you saw the clip in real life?
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