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  2. Questionnaire, AIDA

Questionnaire

  • What brand was advertised in the video you just watched?
  • Which of these statements best fits the video you watched?
  • What was the main idea of this advertisement?
  • In your opinion, how does this advertisement differ from those you have seen before?
  • Please tell me how understandable this advertisement is to you?
  • Please tell me how interested this advertisement has aroused in you?
  • How much do you like or dislike this advertisement overall?
  • What did you particularly like about this advertisement?
  • What did you dislike about this advertisement?
  • How relevant and suitable for your company's needs is what the advertisement is talking about?
  • How much trust does this video evoke?
  • How likely are you to want to learn more about this offer, to get additional information about it?
  • Based on what you saw, please tell me how likely you are to use this product in your company?
  • Would you tell your friends about this video if you saw the clip in real life?

Contact Information

Office Address: B2B Research
Rue de Montbrillant 26, 1201, Geneve, Suisse