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Questionnaire, BHT
Questionnaire
What product brand comes to mind first?
What other product brands do you know?
Which of these product brands do you know or have heard of?
What brands of products have you used during the specified period?
Which brands of products do you use most frequently?
Which other product brands could you use instead of the one you use most frequently?
On a scale from 1 to 10, please rate how well the brand meets your needs.
How much do you consider the brand to be "yours," close, and understandable?
Please select the brands that best fit each statement.
Which of these product brands have you seen advertising for in the last 4 weeks?
Where have you seen advertising for the brand in the last 4 weeks?
Have you seen advertising for this brand specifically in the last 4 weeks?
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