Brand Health Monitoring (BHT)

Periodic monitoring of the main components of brand health (value) in the competitive environment - knowledge, usage, preference, trust, functional superiority and emotional value, as well as knowledge of the company's advertising communication.

Brand

Please describe the main product or service offered by the brand whose health you would like to measure?

Please describe the main product or service offered by the brand whose health you would like to measure.

Competitor brands

Please list no more than 7 competing brands. Please list each new brand on a new line.

Please indicate for which period it would be relevant for you to receive information about the use of the product or services?

Please indicate the statements or expressions that you would like to use to assess the brand image and those of competitors. Please provide each new statement on a new line.

For example, brand N helps me solve any business tasks, or brand N is constantly evolving and improving its product.

Video link

Insert links to the videos to assess your knowledge of the brand's advertising communication. Each video should be no more than 2 minutes in length. Maximum of 5 videos.

Number of measurements

How many times in total would you like to measure the health of a brand? Enter a whole number from 1 to 99.

Frequency

Please indicate at what frequency you would like to measure the health of the brand? Enter a whole number from 1 to 99.

Sampling

Select the number of respondents and the geographic location of the survey:

We will be conducting a survey among those who have used the services of the company you specify during the period you specify.

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